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Gary F. Gebhardt has served as Associate Professor of Marketing at HEC Montréal since June 2012. He teaches marketing strategy, market-focused innovation, B2B and channel marketing in the MBA, MSc, and McGill-HEC Montreal EMBA programs. He worked as a consultant and executive in industry for thirteen years before earning his PhD in Marketing at Northwestern's Kellogg School of Management.

Professor Gebhardt earned a PhD in Marketing from the Kellogg School of Management, Northwestern University (2004); an MBA from the Weatherhead School of Management, Case Western Reserve University (1989); a Bachelor of Science in Accounting from the University of Akron (1985); and is a Certified Public Accountant in the State of Ohio. 

At HEC Montréal, Professor Gebhardt teaches in the MBA, EMBA, and MSc programs. In the MBA program, he teaches the core Marketing Management course, as well as electives in Marketing Strategy, Market Research, Business-to-Business and Channel Marketing, and Managing Products and Services. He also teaches courses on Product Management and Innovation and Business Marketing in the Masters of Science program. In the McGill-HEC Montréal EMBA program, he teaches in the Catalytic Mindset Module on Creating Market-Focused Innovations, using Ethnography and Big Data to Fuel Innovation, and Managing the Diffusion of Innovations. 

Professor Gebhardt is the co-author of the book, Resurgence: The Four Stages of Market-Focused Reinvention2014 HEC Montréal Prix Roger-Charbonneau, published by Palgrave Macmillan in February 2014. The book was co-written with Gregory S. Carpenter, the James Farley/Booz Allen Hamilton Professor of Marketing Strategy and director of the Center for Market Leadership at the Kellogg School of Management of Northwestern University, and John F. Sherry, Jr., the Herrick Chair and Chairman of the Marketing Department at University of Notre Dame. The book won the  for the best non-textbook published by an HEC Montréal professor during 2014.

Professor Gebhardt’s research interests include marketing strategy and implementation; how managers collect and make sense of market information; market-orientation; managerial decision making; and the process of innovation. His research on how firms create a market orientation was awarded the 2006 Marketing Science Institute/H. Paul Root Award by the Journal of Marketing for its significant contribution to the advancement of marketing practice; the 2008 Robert D. Buzzell Marketing Science Institute Best Paper Award by the Marketing Science Institute for the working paper that made the most significant contribution to marketing practice and thought; and the 2014 Sheth Foundation/Journal of Marketing Award for an article published in the Journal of Marketing between 2004 and 2008 that has made long-term contributions to the discipline of marketing. 

Professor Gebhardt has served on the Editorial Review Board for the Journal of Marketing since 2007 and also serves as an ad hoc reviewer for the Strategic Management Journal, Long Range Planning, Journal of Consumer Research, Journal of Personal Selling & Sales Management, and Journal of Marketing Theory and Practice

Before beginning his doctoral studies, Professor Gebhardt worked in a variety of industries and contexts for thirteen years, including as the Vice President of Strategy and Operations for Package Software Associates; as a new product development consultant with Kuczmarski & Associates; as a marketing strategy and planning manager, channel strategy and planning manager, business development manager, and product development manager for Motorola; as a marketing strategy and channels consultant with Frank Lynn & Associates; and as a technology and business process consultant with Price Waterhouse. 


Cirriculum Vitae



© Gary F. Gebhardt 2015