A primary focus of my research is how managers “do what they do” and, using those insights, offer suggestions that can improve the lives of managers, customers, consumers and society in general. Broadly, I am interested in:

1. Marketing Strategy and Implementation
   

2. Managerial Sense-Making of Markets
   

3. Managerial Decision Making
   

4. Organizational Change
   

5. Marketing Processes within Organizations 
   

As such, I am always looking for organizations that are willing to work with me. Generally, participation is anonymous and participating organizations are masked with pseudonyms to protect their anonymity. (In the case of my research on creating a market orientation, the four very market-oriented companies generously allowed me to publish their names.)

Participating organizations gain full access to insights across firms and have the opportunity to not only see the research as it develops, but the opportunity to shape it. For my research on market-orientation, firms had access the results three years before the research was published by MSI and the Journal of Marketing.

If you would like to find out more about participating in some of my research, please contact me at researchparticipation@garyfgebhardt.com

I am currently seeking participating organizations for three studies:

1. Pricing processes for consumer packaged goods (CPG)
   

2. Retailers/Grocers
   

3. CPG Manufacturers
   

4. CPG Information Brokers
   

5. Advertising decision-making
   

6. Any firms with significant advertising expenses in any media
   

7. Advertising firms
   

8. Media companies that sell advertising
   

9. Pricing of ongoing/relational consumer services
   

10. Organizations that sell relational services to consumers across multiple geographic markets (e.g., wireless carriers and cable television)