Central to understanding managerial decision-making is exploring the gaps between how managers and customers interpret the market, market offerings and organizational actions.

For example, my research on (a)Cultural Co-Consumption suggests that consumer dissatisfaction is often rooted in the divergent expectations of co-consumers and the failure of managers to acknowledge and manage such situations. This web page’s header includes 21 of the 48 participants who made that research possible. Similarly, my research on Price Skimming Paradoxes relies on over 400 participants across four pricing experiments.

As such, I am always looking for individuals that are willing to participate in my research. Participation is always anonymous, unless a participant is specifically told otherwise. For example, for the (a)Cultural Co-Consumption film, people were first asked for their permission to be video-taped. Otherwise, participation is anonymous.

With the exception of academics, anyone can volunteer to join my research panel. If you agree to participate in my research, you will be added to a research panel that I will contact as appropriate projects arise that require individual participation. You will also receive ongoing research updates, early access to developing research and the opportunity to help shape the research itself.

If you would like to find out more about participating in some of my research, please contact me at researchparticipation@garyfgebhardt.com